The repackaging project of the Parisian firm Coperni focuses on updating the brand image and making it more attractive and relevant to its target audience. To achieve this, a new proposal is presented in the packaging design of its different products, from a minimalist, innovative and unique perspective.

In addition, a strategy of Advertising in the Place of Sale (POS) is proposed for the future physical stores of the brand. This strategy is based on the creation of an immersive and memorable shopping experience for customers, which reflects the values of technology, innovation and sophistication that characterize the firm. The project seeks to improve Coperni's brand image and shopping experience, to increase its attractiveness to its target audience and strengthen its positioning in the luxury market.